Tobia Crivellari | Product & Visual Designer

Experience

Yelp Inc.| Lead Product Designer - San Diego, CA

January 2024 - Current

• Design System Team: developing & expanding Yelp design system – AKA Cookbook Design System

• Leading design system initiatives and create better process and tools for designers and engineers.

• Supporting designers guiding on applying Yelp design system.

Yelp Inc.| Senior Product Designer - San Diego, CA

October 2022 - December 2023

• Design System Team: developing & expanding Yelp design system – AKA Cookbook Design System

• Delivered detailed documentation to support designers in applying Yelp design system during the design process.

• Developing new and updated components to support new and future use cases & working closely with engineers in order to make these component universally accessible to feature teams.

• Supporting designers in developing design solution and guiding on applying and using Yelp design system.

Yelp (Darwin Social Media) | Senior Product Designer - Toronto, CA

June 2021 - October 2022

• Design System Team: developing & expanding Yelp design system – AKA Cookbook Design System

• Delivered detailed documentation to support designers in applying Yelp design system during the design process.

• Developing new and updated components to support new and future use cases & working closely with engineers in order to make these component universally accessible to feature teams.

• Supporting designers in developing design solution and guiding on applying and using Yelp design system.

Yelp Inc. | Senior Product Designer - San Francisco, US

January 2019 - June 2021

Connect people with great local businesses | yelp.com

• Biz Local Team: business owners acquisition and business products

• Delivered designs for consumer and business-facing features – Mobile and Web

• Developing consistent and cohesive design system

Yelp GmbH | Product Designer - Hamburg, DE

February 2017 - December 2018

Connect people with great local businesses | yelp.com

• Biz Growth Team: claiming process and business owners acquisition

• Delivered designs for consumer and business-facing features – Mobile and Web

• Developing consistent and cohesive design system

Bonagora | Lead Designer UI/UX - Berlin, DE

April 2014 - January 2017

The Online Trade Show for the Home and Lifestyle Industry

• Android App UI Design & Code Clean up (design adjustments on Android Studio)

• iOS Application Design & Pixel Perfect Mockups

• Web Application UI Design & Code Clean up (design adjustments on browser)

• Marketing Material & Branding

Tunedin | Senior UI/UX Designer - Berlin, DE

March 2013 - April 2014

Revolutionizing the TV watching experience

• Android App UI Design & Code Clean up (design adjustments on Android Studio)

• iOS Application Design & Pixel Perfect Mockups

• Icon & Illustration Design

Fluid Design | Visual Designer Intern - Birmingham, UK

June 2012

A creative agency with a passion for visual impact and rich experiences | fluidesign.co.uk

• Visual Design

• Game Cover Design

• Branding

Education

Preliminary English Test (PET) - Rovigo, IT

January 2012

Cambridge ESOL - Council of Europe Level B1.

University of Ferrara - Ferrara, IT

March 2009

Bachelor’s Degree in Science of Communication & Graphic Art.

Final thesis in “ZeroTrenta CortoFestival advertising campaign - The role of art director” (2.1 british classification)

Achievement

TechStars NYC Finalist (40 out of 1700 startups)

February 2013

• Company: FrontLyst (Digital Publishing e-commerce Marketplace

• Based: London

• Position: Lead designer

Skills